Director Product Marketing

Job Locations US-NJ-Hackettstown
Full Time


Responsible for the profitable growth of assigned market segment(s) in the Power Business Unit by driving new awards and wins of switch mode power supplies and related products.  Involves business development, product planning and execution through entire product lifecycle, gathering, analyzing, and prioritizing requirements, defining a differentiated product vision and roadmap, and working closely with engineering, sales, marketing, operations, and support to ensure revenue growth and product deliverable goals are met. 


  • Define product strategy that leverages differentiation in specific segments of the market.
  • Develop, refine and evangelize value propositions for our products.
  • Drives and supports sales team with respect to the Design Win Opportunity Pipeline to close on new business and grow revenue.
  • Develops detailed technical proposals for power supply modules and power system solutions in the pursuit of business development to grow revenue, and in responses to RFI/RFQs.
  • Develops and maintains price lists, part numbers, organized product configuration matrix and all other product management details associated with product line.
  • Responsible for definition of market strategy, product strategy, and roadmap for power supply products and systems, outlining key value proposition and exploiting product differentiators.
  • Responsible to maintain/grow gross margins
  • Performs market research and analysis of the respective market segment to size the Total Available Market (TAM), size the Share of Available Market (SAM), understand trends, identify top customer targets, and detail competitive analysis.
  • Coordinates product collateral and launch materials including data sheets, user guides, application notes, product briefs, installation manuals, and sales presentation materials.
  • Conducts product training webinars and on-site presentations for sales and manufacturer representative teams.
  • Leads and supports customer on-site meetings and calls as the key subject matter expert on the product line.
  • Interacts with engineering to gain detailed product knowledge.
  • Coordinates forecasting within market segment
  • Leads Trade Show activities for customer awareness and demand generation.




No direct reports but requires the ability to influence sales, support, and engineering organizations to meet product requirements, launch window, and revenue growth goals.




  • This ideal candidate possesses a minimum of 5-10 years of experience in product marketing or related position. Specific experience in power electronics/systems is a plus.
  • Bachelor’s degree in Electrical Engineering required.
  • The successful candidate must be adept at market research and business plan creation.
  • Must possess an aptitude for requirements development through customer interaction, competitive benchmarking and market analysis.
  • The successful individual in this position must understand the product development process and life cycle.
  • Ability to perform financial analysis; high level of proficiency in MS Excel
  • Excellent writing and verbal skills required for proposal creation and presentation to customers.
  • The individual in this position must be fluent in writing, speaking, an understanding English. Requires the ability to effectively communicate product concepts and attributes to customers as well as the direct sales team.
  • The successful candidate for this position must have highly developed analytical and problem-solving skills in order to evaluate and assess complex scenarios and product attributes in order to meet market and customer expectations. Consistently works with abstract ideas or situations across many functional areas of the business. Through assessment of intangible variables, identifies and evaluates fundamental issues, providing leadership and direction to internal organizations to guide development and win new business.
  • Must be able to travel up to 20% time.



AAP/EEO Statement

Astrodyne TDI is an Equal Opportunity / Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion or creed, sex, sexual orientation, gender identity, national origin, age, citizenship status, marital status, disability, military status, genetic information, or any other legally protected status.


Please note that Astrodyne TDI does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Fee Agreement, Astrodyne TDI will not consider or agree to payment of any referral compensation or recruiter fee. In the event a recruiter or agency submits a resume or candidate without a previously signed agreement, Astrodyne TDI explicitly reserves the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency. Any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of Astrodyne TDI.


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