Senior Marketing Manager

Job Locations US-NJ-Hackettstown
ID
2021-1077
Category
Marketing
Type
Full Time

Overview

Position Summary:

This role reports directly to the Chief Sales Officer (CSO) and presents to the executive leadership team to expand our market brand and presence. The primary responsibility of this role is to increase sales qualified leads by engaging customer engineers across our key strategic markets. The Marketing Manager will also be responsible for the creation and implementation of a comprehensive and standardized marketing and communications strategy including brand development, advertising, trade shows and events, collateral and internet media, public relations, and packaging. This is achieved through a deep partnership with the BU team’s product marketing managers, the commercial team’s sales managers, and field application engineers, as well as the design and research engineers.

Responsibilities

Job Responsibilities:

This role focuses on three skills: Strategic Marketing, Lead Generation and Marketing Communications.

 

Strategic Marketing

  • Implement defined strategies and tactics with timelines to achieve short-term and long-term projected strategic marketing goals.
  • Establishes and builds professional relationships with critical stakeholders within the BUs, commercial team, and engineering team.
  • Collect VOC across key strategic markets.
  • Research key trends & emerging needs in key strategic markets.
  • Provide competitive intelligence/ research input to marketing and engineering teams.
  • Work with key stakeholders to research and align the roadmap to the market VOC and needs.

Demand Generation

  • Implement & expand Lead generation programs in conjunction with marketing needs.
  • Drive on-going, proactive qualification, management and progression of sales leads and prospects.
  • Define and implement ABM (Account Based Marketing) initiatives to expand access to key engineering stakeholders in strategic markets.

 Marketing Communications

  • Spearhead the generation of product collateral and documentation.
  • Prepares, recommends and negotiates pricing, terms and conditions for marketing material and tools.
  • Drive technical content generation out of engineering and product marketing and organize into cohesive datasheets brochures and other product collateral as needed.
  • Implement strategic media distribution of content through website, print, and presentations.
  • Website development and social media.
  • Manage advertising programs and related agency relationships.
  • Be the creative force behind innovative advertising programs for key markets.
  • Research and obtain brand trade-marks as required.
  • Execute public relations activities as required.
  • Provides training on marketing tools and processes.
  • Attends trade shows and other market/industry events and possibly acquires speaking engagements.
  • Organize Webinars for sales team, sales representatives, customers and other target market groups:

 

Supervisory Responsibilities:

  • Possesses the ability to influence and drive other internal organizations, that are not direct reports, to achieve solutions for customers and meet deadlines.
  • Must be a capable leader and team player. The role requires the ability to expand the business’s marketing toolset as well as train business users to accept change.

Qualifications

Education & Experience:

A Bachelor’s degree in Marketing is required or related field is preferred with 5-10 years of experience.

Power Supply industry or EMI Filter sales experience is preferred, but not a requirement.

Must have willingness to drive change, learn and work with new technology in a team environment. 

 

Astrodyne TDI provides equal employment opportunities to all employees and applicants.  Our culture is one that provides opportunities for employee involvement, growth, and development.  Astrodyne TDI offers competitive salary plus commission, paid time off, robust healthcare benefits, and 401(k).

 

Due to Military affiliations, we are unable to sponsor candidates who require a Visa. Candidates MUST be a US Citizen or a Permanent Resident/Green Card Holder.

To Apply: send cover letter along with salary requirements with your resume to: lindsay.varnum@astrodyneTDI.com

 

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